The discipline of creating a different solution to an existing problem is called design. It can be varied from designing a web, a stadium, a recipe, a sales pitch, a logo, a machine part, a social media campaign. Every problem demands a different method to get solved. When there’s no solution to a problem yet to find one that is designed.
If there’s a problem waiting to be solved and there is no prior solution then you will use your creative thinking, analyze the needs put forward your imagination in a realistic way that would work out, that’s design. When your design serves the required purpose it is considered as a good one. The goal you aim to could be measurable with hard data, purely functional or it may involve some experience which is less likely to measure.
Graphic Designing
The medium of visual communication on paper or either 3D, 2D or digitally for the creation of a solution to an existing problem is graphic designing. To deliver its objective multiple times, it can be reproduced easily. Its output includes tattoos, sketches, interfaces, typefaces, industrial designs, advertisements, animated character, flyer newspaper, movie credit, headlines, print, or design for textiles. This is just a small part of what graphic designing can do.
Web Designing
When a solution is created in web medium it is named as web designing. Web designing involves graphic designing because the output or result is consumed through a visual medium. But it is something far more than purely visual. It is a vast term that incorporates every web experience one can encounter.
Selecting right text content for a page also considered as part of web designing. The user experiences it by viewing the text on the search engine result. Position of ranking also comes in this category so search engine optimization is also web designing. Following discipline are incorporated in designing a web experience.
- Logo design
- User interface design
- Copywriting
- JavaScript coding of UI elements
- Conversion rate optimization
- Pay-per-click advertising
- On-site SEO
- Link-building
- Social media promotion
- Information architecture
- Navigation design
- Design for accessibility
- HTML mark-up
- Design for ease-of-use (usability)
- Selecting content imagery
- Flash animation
These activities and skills can affect the experience of using that website and the success of the website. This shows the insight of the web designer’s toolkit. Only doing graphic aspects doesn’t make you a graphic designer. This is just one skill out of all that make you a graphic designer.
Successful Website
A potential website is the one that attracts a huge audience and the right kind of audience. A website needs to be optimized to get found by the target population who is looking for what you’re offering. It could be done via paid sources through PR, social media or through advertisement.
For website development, there are a number of pitfalls for the seeker. Your website is a reflection of your brand that fives one strong long lasting impression of what are you offering. So web design must go beyond the basic coding. Graphic design plays a crucial role in web designing as it shows creative spirits.it exhibits the overall marketing strategies or your products or of some artist. Graphic designing has evolved from the very basic background images. It has encompassed banners, schemes, or text style.
Good graphic design boosts your site by enhancing brand value, usability, visual appeal, or professionalism. It stimulates the aesthetic sense and increases the communication of ideas to your audience and thus increases the connectivity. The audience is more likely to consider your content worthy of reading when you lend an air of professionalism to your website. It promotes the usability of your site. Visitors have little or no patience for confusing websites. Keep your navigation simple, make graphics content appropriate and choose eye appealing colors to encourage and facilitate the viewer.
Effective graphic design also lends an air of professionalism to your site. Visitors are more likely to consider your content worthy of reading if the overall website gives an appearance of authority on the subject.